3 Creative Ways to Keep Customers Happy
Sponsored Editorial Featuring the Packaging Arka
In a consumer-driven world, ensuring that your business provides a unique and memorable experience to your customers is crucial. When it comes to keeping your clients happy, there are so many fun, unique, and interesting strategies that you can apply to win them over and maintain their loyalty.
Consider these creative ways to keep your customers happy:
Create Customer-Focused Content
Always remember, if you make your customers feel special when they interact with your business, either by coming to your store or by visiting your website, they will return to purchase your product. According to a report published by McKinsey & Company, 70% of buying experiences are based on how the customer feels they are being treated. A great way to make them feel cared for is by interacting with them on a regular basis by using social media, through content that is focused on their needs.
Some examples of it can be by creating posts that educate them on product updates or by creating exclusive content with insider tips and tricks. Another great way can be by doing various social media campaigns that involve your clients, for example by asking questions or engaging in conversations and doing running contests. Doing giveaways is also a very creative way for you to introduce your products to your followers and garnering new clientele.
Get Innovative with Customer Service
Excellent customer service makes for happy customers. It is important to gather feedback after someone uses your service. One way to do that is through online surveys. Another way to do that is by generating emails inquiring about their experience. Depending on the type of business, it is also a good idea to make follow up phone calls to your clients so they can voice their opinions about what they liked or didn’t like about your service.
Maintaining an open channel of communication helps to ensure that your business is meeting all the demands of the consumers. One creative way of doing that is by having a real-time chat service available on your website so your clients can receive answers to any questions they may have immediately if shopping online.
Another great way to improve various customer service channels is by analyzing which method is used the most. According to American Express, U.S. consumers prefer to resolve their customer service issues using:
- Telephone (90%)
- Face to face (75%)
- Company website or email (67%)
- Online chat (47%)
- Text message (22%)
- Social networking site (22%)
According to the U.S. Small Business Administration, 68% leave brands because they are upset with the treatment they’ve received. However, studies show that up to 70% of unhappy customers transform into loyal ones if the mistake has been fixed exceeding their expectations. This shows good customer service can play a huge role in making customers happy.
Take It Up a Notch with Packaging
You may have heard the cliché that the first impression is the last impression. As boring as this cliché may sound; when it comes to packaging, it holds immense value. The first physical touchpoint that your customer has with your product is when they hold the package in their hands.
Studies related to the psychology of shopping show that, “packaging plays a major, if not dominant, role in purchasing decisions.” By choosing custom packaging you can ensure that you are telling your brand’s story through your packing. You can ensure that your branding elements (color, patterns, design etc.) are truly reflected in your packaging. You can get creative with the kind of custom packaging that works best for your brand and give your clients a unique, unparalleled unboxing experience. Consumers love a good unboxing experience and custom packaging will be a source of true joy for them when they receive your product in the mail.
At Arka, we provide specialized services for all your packaging needs and we have all kinds of solutions handy for you regarding what kind of packaging works best for your brand. By using custom packaging, you can communicate with your clients like never before.
Ready to design some off the charts packaging? Let cc Studios bring your brand out into the market looking fabulous - and all at a price you can get excited about.
Discover more about our packaging design services here.